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shaping digital experiences through

insight.

interaction.

inclusion.

impact.

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trusted by teams at

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I’m Shannon, a product designer with 5+ years of experience designing products across fintech, media, analytics, enterprise and AI-driven domains. I help cross-functional teams turn complex business challenges into intuitive, accessible solutions that deliver measurable impact.

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selected work

Projects spanning research, product thinking, and real-world impact.

Voice-Enabled AI for OTT Content Discovery

MEASURED IMPACT (8-WEEK PILOT)

+30%

First-Time Title Plays

+50%

Average Time Spent

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Designed a voice-enabled conversational-AI experience for television to improve OTT content discovery and engagement. The solution debuted at IBC 2023 in Amsterdam with Google Cloud and led to Quickplay winning the 2023 Google Cloud Industry Solution Technology Partner of the Year Award.

Fintech Platform for Investment Gifting

MEASURED IMPACT

+40%

Faster Account Setup Time

+18%

Conversion Rate

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Led the design of a fintech platform simplifying mutual fund gifting through conversational onboarding, streamlined folio creation, and personalised, compliant workflows. The solution reduced onboarding complexity and improved conversion for India's largest mutual fund house.

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AI-Powered Influencer Analytics Platform

MEASURED IMPACT

+40%

Faster Campaign Setup

87%

Creator-Brand Match

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Designed a B2B influencer analytics platform to support data-driven discovery, performance evaluation, and campaign decision-making across brands, agencies, and creators. The platform won Influencer Marketing Agency of the Year at the 2024 e4m Media Ace Awards.

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AI-Enabled Fitness Tools for Behaviour Change

MEASURED IMPACT

+70%

Perceived User Trust

+80%

Personalisation Satisfaction

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Designed and evaluated an AI-enabled fitness experience to understand how adaptive, transparent tools support trust, personalisation, safety, and sustained engagement. The work combined user research, prototyping, and testing to inform the design of responsible AI-driven fitness products.

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and play

Moments from my travels and everyday curiosities.

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